Instructor
Justin Muscolino
Cash flow is the lifeblood of every business. While profitability shows how well a business performs on paper, cash flow reveals whether the business can sustain itself in reality. Understanding this difference is essential for anyone responsible for managing or analyzing financial performance.
This session begins with a clear explanation of the three types of cash flow: operating, investing, and financing. Participants will see how each area impacts liquidity and how the cash flow statement ties them together. We’ll also highlight the differences between net income and cash flow, showing why companies can be profitable yet run out of cash.
We’ll then walk through practical steps to improve cash flow management. This includes managing receivables and payables, optimizing inventory, and timing expenses to better align with income. Participants will also learn how to prepare cash flow forecasts to anticipate shortfalls and plan for surpluses.
The session also covers the connection between cash flow and funding decisions. For example, how lenders evaluate operating cash flow when assessing creditworthiness, and how investors look at free cash flow to gauge a company’s growth potential. Real-world examples will illustrate how businesses use cash flow data to guide major decisions, from hiring and expansion to debt repayment.
Finally, we’ll identify red flags that indicate cash flow problems-such as consistent delays in collections, rising short-term debt, or mismatches between revenue and expenses. Participants will leave with actionable techniques for monitoring cash flow and strategies for building a cushion against unexpected downturns.
By the end of the course, you’ll have a practical understanding of how to move from profits on paper to liquidity you can actually spend-ensuring greater financial stability and confidence in your business decisions.
Profitability alone doesn’t guarantee financial health. Countless businesses have shown strong earnings only to collapse because they couldn’t generate enough cash to keep operating. This gap between profits and liquidity is where financial trouble begins-and where cash flow management becomes critical.
If you’ve ever wondered why your business shows profits on the income statement but struggles to pay bills, this session is for you. We’ll demystify cash flow by showing how money actually moves through a business and why timing matters. You’ll see how profits can be locked up in accounts receivable, inventory, or other areas, leaving little actual cash available.
This session will equip you with practical strategies to monitor and manage cash flow more effectively. You’ll learn how to use the cash flow statement, forecast future inflows and outflows, and identify warning signs before liquidity issues arise. We’ll also cover how lenders and investors view cash flow, giving you insights into what stakeholders care about most.
By attending, you’ll gain the skills to connect profits to actual cash and make smarter decisions about spending, borrowing, and growth. Whether you’re a business owner, finance manager, or entrepreneur, this course will help you bridge the gap between profitability and liquidity-ensuring your business can thrive, not just survive.
